Maybe one of the biggest misconceptions in SEO is that the ranking at Google and Yahoo is all that matters in the search engine optimization. Potential clients come to Seo Services with a single goal: “Get me a top-ten ranking on Google.” Some will also mention MSN, and a few will rhyme off a list of search engines and want well placed at the top of 200 of them.

It is time to separate fact from fiction. Yes, your SEO consultant can give you a top-ten placement at Google. But

1. If the placement is for “dirty brown shoes”, it will probably not help your shoe store one bit, even if I tell you first hand. Few people are actually searching on the term.

2. Number ten perhaps not much either, depending on the term. People in search of “Essential Nectar liquid vitamins”, will probably click on the first result they see, or at least on one of the “above-the-fold” results that do not require scrolling. On the other hand, someone searching for “liquid vitamins” might check through two pages of results to become familiar with the available options.

3. If your title tag reads like a cheap list of search terms, it will not be attractive. For example, if it reads: “vitamins, liquid vitamins, multivitamins, multi-vitamins”, you can skip over it in favor of the next result that reads “Liquid Liquid vitamins of vitamin supplements Store.”

4. If your description tag is a mess, people will more likely skip over your list, even if it does rank number one, in favor of one that resembles what they are looking for. Google and others use the description tag usually when the term is found in it, so be sure to include your key search terms in a description tag that actually reads well.

Lately, I have responded to a forum question, which goes something like this: My site ranks number one for this term at this engine. The term is sought on numerous occasions per day, and the engine, this percentage market. Can I expect this many visitors?

This is not an SEO challenge is a matter of mathematics: market research x = visitors

I answered with a little outweigh the factors that mathematics in the SEO game, including the site’s title tag and the description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too.

Another factor that makes it difficult to forecast traffic is the abandonment factor – how many people click on none of the results because they get interrupted or confused, or abandon the search for a new because they find themselves off – topic or searching too broadly.

It also depends on how many listings there are and how they are marked. Often, Yahoo and Lycos, for example, there are so many ads that the average user may never scroll a screen or two to see the organic (natural) results.

And, of course, it also depends on the color of the walls in the room since the user clicks, the weather outside and how well they slept last night. But there is little you can do about it.

What you can do is to work with your Seo Services consultant to choose the search terms are most effective for your business and make sure he develops a title tag and the description tag that sell to both humans and motors Research. Then, make sure it is not only followed the rankings of your key search terms, but also the description used by each of the search engines.

A good ranking in Google and Yahoo is just one measure of your success SEO consultant. A more complete evaluation is that he is your partner in building long-term, targeted traffic.

SEO Optimization is a popular internet marketing technique. SEO Marketing or SEO Optimization is a popular internet marketing technique. SEO Marketing or Optimization is the success secret behind several successful internet/online ventures.

You will spot several hundred websites which are devoted to SEO Marketing, but the real question is “What is the Best and Affordable Search Marketing SEO Strategy?” This question intrigues every single business owner.

Different types of Marketing Channels available:-

There are probably several techniques using which you can effectively promote your business online, offline, or you can use a combination of both online and offline marketing channels. However, if your business clients access your services through your business website, then you must genuinely consider SEO promotion for your website.

Some of the established marketing strategies are as given follow:-

1. Marketing Offline – Take for example if you are an owner of a food joint/restaurant then you will consider promoting your restaurant using various marketing channels available offline. Here you can target newspapers, hoardings, popular radio channels, and television.

2. Online & Offline Marketing – In some businesses you will find equal proportion of customers who visit your business online as well as offline. You can take an example of a travel company website which receives booking request online as well as offline.

Therefore these companies will consider promoting their websites using both offline as well as online marketing channels.

3. SEO Marketing – Some businesses are purely internet based for example web hosting companies, job sites, Ebay etc. In these businesses there is more probability of getting an online customer as compared to any other source. These businesses can avail full benefits of SEO marketing. If their business services/products are accessible by users while searching on Google, Yahoo, AOL, and MSN, then it is highly likely that users will contact them to enquire about their services. In several internet based websites you can actually purchase the product online without leaving your room.

If you intend to promote your business website on search engines, then you should avail services from an affordable and economical seo company India. It will give you double benefits as compared to hiring a full time SEO Manager or hiring a dedicated team of SEO professionals.

Among the biggest problems is the owner of the internet site is now to find out the right <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=\”http://www.seopositive.com/\”>SEO company</a>. Nowadays, almost all site owners realise  the importance of search engine optimization for successful business on the Internet. It also has  added to number of SEO firms in the industry, which is attempting to capture market. Of course, there are hundreds of companies, SEO, not all of them offering the best service.

You must be taking into account the following factors, such as in choosing  your SEO company. The company you picked out should have plenty of experience in the right place for your web sites in the major search engines and, more importantly, it has the experience in dealing internet site* in your niche industry. Unlike other services, <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=\”http://www.seopositive.com/\”>search engine optimisation</a> field requires some very effective knowledge to get ood results.

Secondly, they must be able to provide guarantees for the results of that they\’ll be capable to assure  for your internet site. Most companies are not on the results, but they have only vague promises. You had better avoid these companies and don\’t prefer them, The companies which are willing to guarantee the results. In addition, they offer a guarantee, it must be time limits, and should not be opened. Only if SEO companies  have Logic, their promise to the extent of these guarantees. If the <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=\”http://www.seopositive.com/\”>SEO services</a>. offer a refund, you\’ve perfectly no risk.

Thirdly, the company you  hire should work as your contribution to your company and be capable to do work with you closely and so as to get your useful input on your industry, because no one understands your business better than you. There should be an integral part of the action.

Fourthly, SEO company, you rent for your internet site  had better provide you detailed and experts, reports on the activities and progress, they\’ve made a good ranking of your site in search engines.

They had better  have an first-class support team, you are able to use with ease. You had better be able to use your questions quickly and professionally fashion.

Most importantly, it is suitable for affordable SEO packages for your budget. Today there are companies who are willing to pay enormous sums of money to get good rankings in search engines, but still pay a high price and not the desired results. It is your SEO companies offer their services at economical prices without conciliatory on result

Every business needs software in order to run efficiently, effectively, and productively (accounting, marketing, communication, etc.). Software technologies can be a great enabler and level the playing field for small businesses, but with so many technologies available how do you know that the ones you select for your business will be supported, remain relevant, and be around as long as you are?

When selecting software for your company keep in mind that you want to make selections that will be around for a long, long time (as long as you’re around); you want software that will be supported both with updates/upgrades, so that it doesn’t become obsolete, and with customer service, so you can get help when you need it.

Here’s how you make sure these things are true about the software you’re about to buy:

1. Research the software providers website and check out the customer support areas, if any.

This is of course obvious because you probably wouldn’t know about the company if you didn’t somehow land on their website. However, some company’s can have great looking websites, and even a terrific product, but poor or non-existent customer support.

Review the website for customer support areas and find out what type of support is offered. Is it free or paid; is it by phone, by chat, or by email; is there user driven or peer support (e.g. knowledge base, message boards); and is there a live person you can speak with when the going really gets tough.

Most credible technology products will have some combination of the above but some level of free customer support is a must. Also, keep in mind that paid customer support can lead to a conflict of interest for the software provider with respect to product development, and should therefore not be part of the core business model – some paid support is perfectly fine (see point 3 below).

2. Review the product history and check for updates/upgrades.

Here’s something that often gets overlooked. A great way to find out a few things about a particular software technology is by reviewing the update and upgrade history for that product.

An update/upgrade history can tell you important things such as when the software was released (so how long has it been around); how often are updates provided (so you know the company is keeping it current); how many problems there have been with the software – bug fixes (careful of never ending bug fixes); and how much upgrades cost, if anything.

A credible software will have a history of major version upgrades which tends to mean the product is mature and refined. Minor updates should be freely available and a “check for updates” integrated into the software has become standard. Also, keep in mind that major version updates/upgrades will often be fee-based but that’s acceptable practice.

3. Review the companies business model.

No, you don’t have to call the CEO and ask for a detailed accounting statement and their business plan. Simply take some time to review a few key areas of the business model so you get an idea how this company makes it’s money. If it’s not apparent how they make their money, then they probably aren’t making any and they won’t last.

Focus on these 3 areas:

i. Core Revenue Streams: How the software is sold is the big one of course. Is it a 1-time fee, user-based licensing fees, or Software-as-a-Service (SaaS) for instance; are there yearly fees; are there product verticals such as a Home, Pro, and Enterprise versions?’

ii. Target Audience: By understanding who the provider is trying to sell to, you can better understand if they are trying to sell to you (therefore the product will be relevant for your needs and development won’t steer into non-relevant sectors or uses), if they have a sustainable source of buyers (or is it too niche), and if the price model will remain accessible for you.

iii. Competition: Find out who the big competitors are and ask yourself why you’re not considering them. There are lot’s of reason not to go with the market-share leaders, just make sure they make sense for your business. Also, consider that the top 3 – 5 competitors will likely be around for a long time and therefore run little risk of going out of business or being bought out.

4. Last but not least, review the buzz on the software and the company you’re buying from.

You’re not just buying software, you’re investing in a company so make sure you learn what you can about how they do business. A great way to do that is by checking the buzz on the company.

Start with reviewing the current client list and see who else uses the company. The software providers website should have a list of current clients and if they don’t, contact them and request one (get at least 5 – 10 sample companies).

Also, Google/Bing/Yahoo! the software to find out what people are saying about it. Running searches that include words like “reviews” and “comparison” are good starting points but check popular review sites as well. Also, don’t be afraid to utilize your personal/professional social networks like FaceBook, LinkedIn, and BizNik – ask people you know what they know. The socialsphere can tell you a lot about a company so access it.

Depending on the size of the financial investment, and the role the software technology will play in your company, research can take anywhere from an hour to months. Don’t rush it but don’t get buyers paralysis either. When you find what you need, buy the thing already and get on with the business of your business.

You’ve probably heard all the buzz about search engine optimization (SEO).  But it’s confusing, even overwhelming, and you suspect SEO is more appropriate for big businesses, rather than a small or mid-sized company, like yours.

SEO is the process of increasing the volume and quality of traffic to a website from search engines like Google via natural (“organic”) or unpaid search results as opposed to pay-per-click (PPC) ads, which are paid inclusion.

In the past, businesses attracted potential customers through print advertising, radio, telemarketing, trade shows, direct mail and other outbound marketing strategies.

SEO can position your website at the top of the search engine listings for the keywords in a search query, resulting in increased traffic and ultimately more sales for your business.

Still not sure if you need SEO?  Then ask yourself the 10 simple questions below to see if your company and its website could benefit from SEO.

1. Do you want your small or mid-sized business to grow?

More than 80% of online consumers begin their search for a product or service using a search engine like Google. And 81% of internet users worldwide turn to search engines for answers. If you’re a small business that wants to increase sales, you can’t afford to ignore this enormous purchasing audience.

2. Would you like more leads than you’re currently getting from customer referrals?

While word-of-mouth is a great way to grow your business, you’re limiting your referrals to people who hear about you.  Just imagine how many more sales you could generate if you were also getting referrals from search engines.  A high ranking on Google will bring you a steady flow of new customers who otherwise might never have found your company.

3. Do you want your site to appear at the top of the search engine result pages?

Studies show that 91% of search engine users don’t click past the first page of search results.  Do you?  Probably not.  If you want new customers to find you, your website must appear within the top 10 listings, the higher the better.

4. Do you think your website would receive more traffic if it ranked high, not only for its main keywords, but also long-tail keywords as well?

Your organic ranking on Google is very important.  And while it’s crucial that your website ranks high for your main keywords and phrases, there are also more specific terms you could capture that would bring in additional business currently going to your competition.

5. Could you benefit from added visibility via social media?

Facebook, Twitter, YouTube and other social sites are exploding in popularity and can play an important part in your SEO strategy.  Participation on these fast-growing platforms can generate huge amounts of traffic to your site, which leads to increased exposure and helps build your brand.

6. Would you like a better return on your advertising investment than you currently get from traditional media like newspapers, Yellow Pages, television or radio?

SEO costs much less than traditional advertising platforms yet offers more reach and longer exposure.  Optimize your website with SEO, and it could stay at the top of the search engines for months or years, but nobody keeps yesterday’s newspaper or last year’s Yellow Pages lying around for long.  And radio and TV commercials are forgotten within minutes.  You’ll get a far greater return on investment from the online visibility and increased traffic that SEO delivers.

7. Would you prefer to have top placement on the search engines without paying for it?

Sure you can purchase pay-per-click (PPC) ads to appear in the search results, but that will eat up your marketing budget in a hurry.  Also, you should know that studies indicate 85% of search engine users are more likely to click on organic (natural) search results rather than paid search ads.  SEO is considered a better investment than PPC advertising.

8. Do you value targeted leads?

Search engine users who find you through Google, Bing and Yahoo are specifically looking for products and services that your company offers.  They are qualified visitors with a genuine interest in your products or services, and that’s just what you need.

9. Are you concerned that your competition has a stronger presence online than you do?

The longer you wait to implement SEO techniques, the more entrenched your competitors get in the search rankings.  You need to focus on getting your website ranked now if you want to increase your market share of the business.  Tomorrow may be too late.

10. Do you want to position your company for the future?

If so, then the Internet is where you need to be.  It’s where your competitors are and your customers too.  Very simply, if you don’t have a quality website that ranks high on the search engines, potential buyers won’t find you.

If your answer to each of the 10 questions above is “yes,” then you owe it to yourself to investigate what SEO can do for your business.  The investment you put into SEO and online visibility today will pay off with increased sales and profits.

The online marketplace is crowded.  Small and medium-sized businesses must compete aggressively to attract attention and new customers.  Fortunately, SEO is affordable and can make a powerful difference in the volume and quality of traffic your site receives.

Put your website to work for you.  The faster you engage in SEO, the sooner you’ll have new customers knocking at your virtual door.

Running head:  VIRAL LINK STRATEGIES FOR SEARCH ENGINE OPTIMIZATION

Viral Link Strategies for Search Engine Optimization

By: Troy Johnson

Argosy University

MSM program

International Marketing and E-Business

03/04/2010

Viral marketing is an integral tool in achieving search engine optimization.  This case study reveals a delegation link strategy designed to improve search engine page rank.  I am the founder of Snowbirdseeker.com LLC a seasonal rental advertising website that facilitates communication between snowbirds and property managers.  Like all website owners I am interested in search engine optimization.  As defined by www.wikipedia.com, “Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines.”  Contracting a SEO professional can be expensive, so this article helps explain how search engines index websites and how they are ranked.  Specifically this article describes offsite strategies that are favorable to Google’s search algorithm.  In years past SEO mostly consisted of writing content filled with keywords, metatags, title tags, and domain names that target a specific demographic or market.  A seasonal rental website for example may want to place keywords like seasonal rentals, rental advertising, and snowbirds in their content, title tags, and metatags.  Similarly a website describing Sarasota remodeling should target keywords that are relevant to the services provided.  However in the case of the remodeling service it is important to optimize for people hunting for service that is within the sales territory of the company.  For instance repeating Sarasota remodelers would be better than just writing broadly about remodeling jobs because we know that if someone performs a search for Sarasota remodeling they are searching for remodelers in Sarasota specifically.  This type of onsite optimization will help you reach the customers who are already hunting for your services.  Onsite optimization will improve ranking on search engines like Bing, MSN, and Yahoo more than it will on Google’s search engine.  Today, Google maintains 85% of the U.S. search market share underlying the importance of optimizing for Google’s search engine.  Their patented page rank system values offsite optimization which measures the buzz or link popularity of a given website.  During my research I learned that the general consensus on how Google calculates page rank is related more to domain name trust and the number of inbound links than what is actually on the webpage. The approximate search algorithm ranked websites by the following criteria in order of importance:

-        24% Domain name trust

-       22% Anchor text from referring site

-       20% Number of inbound links indicating link popularity

-       15% On page keyword usage

-       7% Traffic and Click-Through Data

-       6% Social Graph Metrics

-       5% Registration and Hosting Data (seomoz.org, 2010)

In order to improve traffic from Google one must consider link building strategies.  I looked at what my contractor did to build my website’s links and from this I started creating my own link strategy.  The process of building links is tedious and time consuming unless you learn to delegate the task through viral marketing.  “As the Internet blossomed in the early ’90s, people struggled for descriptive metaphors. Was it like print with its “pages,” or was it more like exploration via “sites”? Then, in 1996, an animated clip of a dancing baby (aka Baby Cha-Cha) made the rounds, as users on the nascent Web e-mailed it to one another. It took a while, though, to realize why this was significant. In the 2000s, it all became clear: Cutting and pasting a URL was quick, easy and could potentially reach more people than a TV ad.” (Brandweek, 2009)   Simply provide great content that is useful to others or create something funny and a new link building seed is planted.  I am not the best videographer nor am I very funny, but I can write a decent paper helping others delegate their link building through other website vectors.  While trying to build my links one at a time I used an article website www.articlesbase .com to publish a paper I wrote “Global Strategies for Search Engine Optimization & Web Marketing”.  The results of this action were dramatically different from many other sites I had used in the past.  The framework of the article sharing website made it easy for anyone with a website to copy the code of my research paper and paste it on their website.  There is a reason they call it viral marketing-—because the best social media functions like a virus. It spreads easily, embeds itself seamlessly into hosts and exploits a few critical individuals to achieve global exposure. It may sound terrifying, but you can control it. And if you do, you can reach thousands of people—and thousands of the exact people you want to reach. (Stern, 2009)  Many websites enable you to submit press releases and articles describing your services, but only A few transfer information as fast as the contagious movie 28 Days Later.  The paper described search engine optimization in elementary terms and I placed hyperlinks using the hyperlink tool that is standard with every word document program.  To create a hyperlink within your article simply right click on the mouse when a word doc is open and choose the hyperlink dialogue box.  Add your website’s URL and in the field where it says text to display use your site’s keywords.  There are  

SEO writing services for those small business owners looking to increase web traffic, website revenues, and brand awareness.  Plenty of search engine optimization work goes abroad to places like India, which is fine for website development and most of your onsite optimization.  My experience with outsourcing to India went fairly well since they made the site function the way that I wanted, but there were chronic misspellings and problems with subject verb agreement.  Any article submission riddled with mistakes is not likely to go viral.

The eventual result of publishing my article with embedded links to my website snowbirdseeker.com was hundreds of people copying the article for its content and pasting it on their sites and blogs.  This might sound like my intellectual property rights were violated, but ultimately I benefited from the exponential growth of my back links and link popularity.  This additional free organic traffic can be monetized through Google Adsense and membership sales from rental owners.  How could additional traffic to your website benefit you?

In conclusion search engine optimization can be broken down into onsite and offsite optimization.  Onsite optimization includes using keywords, metatags, title tags, and other on page methods to improve the quality of web traffic.  Offsite optimization involves link building which is seen by search engines as website popularity.  Implementing viral marketing strategies using article websites with the right framework for sharing can delegate your link building.  To improve your articles chances of going viral make sure it is error free and useful or interesting to read.

References:

1.

Sterne, Rachel

CREATING YOUR VIRAL LOOP ON TWITTER.

Publishers Weekly; 10/5/2009, Vol. 256 Issue 40, p24-25, 2p

2.

Marketing Innovation of the Decade.

Brandweek; 12/14/2009, Vol. 50 Issue 44, p28-28, 1/3p

3.

List of seo factors reference url http://www.seomoz.org/article/search-ranking-factors